Dec 14, 2010

Behind Alvina Valenta

With our up coming Trunk Show for Alvina Valenta, December 17th and 18th, we wanted to make sure you knew who the designer was and how it all got started. Alvina Valenta's designer is Jessica Williams. She started off designing dresses for St. John's social dress collection. As the new designer, she brought her sophistication to the collections. Her gowns are known for their elegance, sophistication and attention to detail. One of the most successful looks is the fluted silhouette. While designing she planned to add new silhouettes and combine a mix of different beading and fabrics. She has truly been a great contribution to JLM Couture.

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